Government sends 750 form letters & gets an average 1,128 calls

plain language

That’s right! And just for one letter! And this agency sends ou thousands of letters. When the letter was rewritten in plain language the incoming calls dropped to 192. The estimated savings on this one letter alone were $40,000 a year. – ‘Writing for Dollars, Writing to Please’ Kimble, J., Carolina Academic Press, 2012 

StartupSmart Awards – Orpheus ranked 14th

Startup Smart

Melbourne, Australia. 30th March 2013 Orpheus has come in 14th place of StartupSmart’s 50 Fastest Growing Startups for 2012/13. The national award recognises only the fastest-growing and most innovative new businesses in Australia. The StartupSmart 50 Fastest Startups awards start-ups from various industries across the country, with winners representing the emerging generation of Australian business leaders. …read more

The cost-benefit of plain language

Document Ideas

Do you know how much your current documents and communications cost you? In multiple handling? In call centre costs – your staffs time in correcting errors, generating follow-up explanations, maybe even extending payment terms? In systems, technology & additional staff to handle follow-ups? In opportunity cost (what would your staff be able to do if they …read more

Orpheus: A Fast Starter


Melbourne, Australia. 12th April 2013. For the second year running Orpheus has been recognised as one of Australia’s fastest growing companies by BRW Magazine. The annual Fast Starters list, published this week by BRW, has Orpheus listed as 54th fastest growing company. BRW’s annual Fast Starters list compares businesses founded after June 2007, and rates them …read more

Seismic Enters Australian Market


San Diego, Calif., and Melbourne, Australia. May 9th, 2013.  Seismic Enters Australian Market with Orpheus as Sales, Integration and Local Support Partner Seismic (, creators of an enterprise mobile app platform for content management, today announced it has partnered with Orpheus (, a leading Australian customer communications consultancy. The partnership will focus on helping the …read more